To meet your BUS217 short, formal report requirements, you are being asked to create a blog that incorporates research about blogs. After creating your blog spot,
1). Locate statistical data about how many companies have blogs and use blogs.
2). Also try to locate information about the advantages and disadvantages of using blogs for business purposes.
3). For the two objectives, above, you might begin by visiting http://www.technorati.com and following the directions provided in the digital course content to search for companies.
4). Research and identify two companies that are effectively using blogs to communicate with their employees or with their customers. For instance, the blog may be from a corporate CEO or from an HR Manager. Be sure to provide exact URL's (not just links to the company homepages) to the two company blogs, so your blog visitors can link to the company blogs you're referring to, directly.
5). Analyze and explain how each company is effectively (or ineffectively) using the blog space.
6). Although you will be writing an analysis directed to Dr. Meyer in your short, formal report, make your blog such that your information can be informative for anyone who reads it (i.e., don't direct the information specifically to Dr. Meyer in your blog). Doing so will enable you to include your blog URL on your resume to show a perspective employer that you know how to use the blog technology.
